3 Secrets To A Super Effective Video Marketing Campaign
While going viral shouldn’t ever be the objective of your video marketing campaign – seriously, never – it would a great benefit if it does. With impressive stats about online video continuously dominating the digital marketing sphere, everyone wants to get on the bandwagon. But doing so in an ill considered way, without a solid video marketing strategy could lead to more damage than good for your brand.
There are some practical tips and a few secrets you can apply to your video marketing strategy, to make sure you’re on the right track to enjoying the best returns possible from this investment. Let’s take a look at three secrets to an effective video marketing strategy that you might not be aware of.
#1 Centre Your Video Around Story, Not Sales
You’ve probably heard this recently, new marketing strategies espouse the virtue of pulling brands out of the sales clutter on the internet that is repelling customers. Don’t let your brand fall into that trap. Instead, decide on a video that’s centred around the story, and not the sale. The same rules also apply for written content marketing!
#2 Make It A Strong Opening/h2>
You have less than 10 seconds to hook your viewer. Keep your video short and to the point, get rid of the tale and manage expectations right form the outset. And always, always spark your audience’s curiosity, by using teasers and asking questions to hook their attention straight away.
#3 Optimise for Search/h2>
You can have the best video around, but if no one’s finding it, it doesn’t matter. There are so many tactics available to help ensure your videos get found easier in search engines, and rack up views. Use SEO and tags to your benefit, and make sure your videos are discoverable.
Choose Totality Creative for Your Video Marketing Needs/h2>
We’ve been helping clients capture their visions on film for many years. With many decades of combined experience, we’re your first and only choice for effective and quality video marketing solutions worthy of carrying your brand. Speak to our team today to learn more about us, and for answers to all your questions.