What You Probably Didn’t Know About Successful Video Marketing
Is it viral yet? That’s what many social media and digital marketers wonder every time they log back into their social accounts, anxiously waiting to get to their platforms’ analytics. While going viral shouldn’t ever be the objective of your video marketing campaign, as in never, ever, it’s always incredible when it naturally occurs.
Video marketers have been inundated with impressive stats that just further pile on the pressure, from video marketing being set to account for upwards of 69% of all consumer traffic in 2017, to mobile ads growing 5 times faster than desktop platforms, the pressure to perform is intense. So let’s take a look at the best practices for ensuring your video marketing campaigns smash through the roof and propel your social media forward with a few secrets you may not have known about.
#1 Centre Your Video Marketing Around Story, Not The Sale
There are millions of tons of sales clutter, littering the internet, actively repelling and annoying your customers. Don’t allow your brand to be that guy. Instead, centre your video around the story, and not the sale. Concentrate on the value you are providing your prospects.
#2 Make It the Best 10 Seconds, Ever
Up to one fifth of your viewers are likely to click away from a video within its first 10 seconds or less. This is why you need to keep it short and to the point, getting right to the centre of the tale and managing expectations within the first five to 10 seconds.
#3 Don’t Be Boring
The worst thing you can do is create a boring video. Videos that are purely marketing puff won’t spread, and won’t reach your audience. It will die on its platform, never to be shared.
#4 Optimise for Search – Tags, Tags & Tags
There are many white hat and best practice tactics available to ensure your videos get found easier in search engines. Use tags to derive the optimal SEO value from your video, among other tactics.
Contact us to learn more about expert video marketing, and how we can help you produce videos that tell your brand’s story beautifully. We look forward to hearing from you.