Here’s Why Your Business Should be Working with Video Production Companies in South Africa in 2018

No Tags | Uncategorized

Why Your Business Needs to Collaborate with Corporate Video Production Companies in South Africa

When it comes to marketing your business online, you need to adopt an innovative approach. This means going beyond the expected tropes of getting your business noticed online. With internet proliferation exploding throughout South Africa, more and more people are heading online, which means a more cluttered online retail space. This leads to greater competition, and a bigger fight for online market space.

If you’re going to spend money on developing a corporate video production strategy, then you may as well work with the best video production companies in South Africa to do it properly. Most blog pieces have interactive elements in them today. In fact, internet researchers have proven that traditional content pieces such as blogs that feature interactive elements like video have lower bounce rates.

If you’re still unconvinced, then let’s take a look at some compelling reasons why it pays to work with professional corporate video production companies in South Africa to help bring your message alive.

This is Where Video Production Companies in South Africa Excel at Delivering Content to Mass Audiences

Everyone enjoys consuming content differently. There are many different types of consumers out there. With regards to the content your business produces, your goal is always to educate. You might be teaching a new audience about their need for your product, or how they can benefit from using your service, where they’re best able to apply your solution to their business, or when they’ll need your product.

When you merely write a one-dimensional content piece on your blog, you’re only catering to one the read-writer type of learner. By creating rich corporate video content, you’re also catering to auditory and visual learners and consumers.

Google Loves Video

It goes without saying that since acquiring YouTube in 2006, Google can’t get enough o video. You only need to look at organic search results. Google is incorporating more than mere links in search results. They’re also incorporating video results. It provides you with an excellent opportunity to build incredible authority in your industry.

Take a company that sells television sets, for example. They’ll rank third or fourth in the search results for how to install a new Samsung TV, or how to mount a flat screen TV to a wall with a helpful video. All your business would need to do to benefit from this wealth of organic search traffic is to include a link to your site on the video itself, or in the actual video description. But just the authority your brand receives from being trusted by the consumer, and the goodwill engendered by offering truly helpful and valuable assistance to the user is immeasurable.

Video Is Easy to Share

Video sites like Vimeo and YouTube make it so easy to share video, using links to the video or embedding it. Just look at social media sites like Facebook, Instagram and Twitter. A professionally produced video that offers tangible value to users can easily go viral, when executed well.

At Totality Creative, we’ve worked hard to become one of the leading corporate video production companies in South Africa. Contact us to learn more about our business, services and solutions, and how we can help you take your message to the mass markets. We look forward to hearing from you soon.